A high-performing service department has long been the key to a profitable dealership. It carries even more importance today, as other areas have struggled due to inventory allocation, fluctuating consumer demand, and changing customer preferences. Measuring service-to-sales conversion performance is key to knowing how you stack up against your competition. Service departments continue to drive profitability for dealerships but, more importantly, remain the primary source to build strong, long-term loyalty with customers. The more dealers can do to make service a valuable experience for the customer, the harder it will be for them to shop around when it comes time to purchase their next new vehicle.
Service Lanes: The Untapped Powerhouse for New-Vehicle Sales
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