Have you heard about the new, eye-opening study from Synchrony titled The Future of Shopping? According to their research, consumers are beginning to seek highly personalized shopping experiences that simplify choice and flexibility! They found that retailers who focus on shopping as an experience rather than an isolated event, will find success if they continue to innovate and differentiate themselves through unique promotions, physical connections and new technology. The top themes highlighted include:
- Connecting with Shoppers Through Personalizations
- Curation Beats out Competition
- Convenience on the Go
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