Connectivity and aftersales opportunities will be critical for automakers to meet their revenue targets. It will require successful execution on an improved customer experience to drive up recurring revenue and loyalty through software-enabled products and subscriptions. To successfully achieve their revenue targets automakers must act differently and engage all vehicle owners throughout the vehicle lifecycle, not just at delivery.In the light of the current interest and investment in vehicle connectivity, LexisNexis Risk Solutions contracted with a research firm to survey over 2,000 U.S. connected car owners to better understand their purchase and ownership experiences, behaviors, and expectations. In this whitepaper, we share our research findings along with opportunities that automakers have to use connectivity to build a high-quality customer experience across the vehicle lifecycle.
Key Takeaways:
- Only about two in five car buyers recall being offered a connected services free trial, though new vehicle owners are twice as likely to be offered a free trial compared to used vehicle owners.
- 71% of new and used car buyers who were not offered a free trial expressed interest in enrolling if they had been offered.
- Used vehicle owners are just as likely to convert from a free trial to a paid connected services subscription as new vehicle owners.
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