With the surge in connectivity taking place on our roads, LexisNexis Risk Solutions contracted with a research firm to survey over 2,000 U.S. connected car owners to gauge their expectations towards their connected services programs. The results of the survey offer a map of opportunities for OEMs to further engage with their customers, create new and used vehicle brand loyalists, and realize the return on investment for their connected vehicle technology. Low activation rates of connected services free trials are related to lack of awareness and opportunity to enroll, rather than lack of interest.
- 66% of the respondents were not aware of connected services before purchasing/leasing their new or used connected car.
- Over half (57%) were not offered a connected services free trial at the dealership when purchasing/leasing their new or used connected car.
- Eight out of ten (81%) consumers who were offered a connected services free trial accepted it, and nearly half of them (45%) converted to a paid subscription after their free trial ended.
- 83% of used connected car owners would be interested in getting a free trial of connected services – potentially increasing the number of paid subscribers.