The automotive marketplace continues on a roller coaster-like ride. Macro-economic conditions are slowing demand and moderating prices at the same time as production and inventory levels are rebounding off their pandemic-related lows. Many dealers are facing the future with inexperienced sales teams. Yet dealerships can employ a more effective sales strategy to overcome these challenges…and thrive. With defection data that’s specific, timely and deep. Here are four ways dealers can use data and technology to gain a competitive advantage.
- Take a better approach to handling defections.
- Give your salespeople the tools and processes to be successful.
- Bolster the confidence of your salespeople.
- Carefully craft what you say…because now, more than ever, the message to your customers matters.