In today’s market, customer loyalty is no longer guaranteed. As inventory levels start to stabilize and high prices and limited incentives persist, protecting your dealership’s loyalty customers from competitors’ conquest attempts is paramount. To ensure both immediate and long-term success, it’s crucial for dealerships to proactively take intentional actions to safeguard their customer base against the competition’s efforts to win them over. What's the best place to start? By staying in consistent contact after a sale, dealers are empowered to proactively prevent customer defection and build customer loyalty. Get started with these customer engagement templates and best practices to:
- Build trust through personalized messaging that proves you know – and can care for – your customers best.
- Keep in consistent contact with buyers by speaking to their specific and evolving needs and in their preferred channel of communication.
- Engage buyers by effectively working the service drive to continue providing value beyond the initial sale.