The connected mobility experience is the future of consumer vehicle ownership and brand loyalty. It represents a major market opportunity, one that will be worth $361 billion worldwide by 2030. In the meantime, automakers, major technology companies and Tier 1 suppliers are engaged in a strategic struggle over the customer data and the technology needed to fully realize the connected vehicle experience.
Whoever owns the data and the in-vehicle platforms stands to benefit the most in this automotive paradigm shift as they are closest to the consumer. They'll have the most direct view into user behavior to leverage for experience improvements and new services that add revenue and increase customer lifetime value. Understanding the landscape, the value they bring to the connected driving experience and the potential stakes can illustrate the role of customer data and technology in creating the connected mobility experience and reshaping the automotive industry.