Sony Honda Mobility Afeela EV prototype
Sony Honda Mobility, a joint venture between Honda Motor Co. and Japanese electronics giant Sony Corp., said the concept is a brand it's calling Afeela. Yasuhide Mizuno, CEO of Sony Honda Mobility, said at CES in Las Vegas that the Afeela EV prototype will move toward mass production, with the opening of preorders anticipated in the first half of 2025 and sales beginning that same year.