Big Trux: State Fair of Texas
The truck section of the State Fair of Texas is a pickup-themed carnival, featuring driving simulators, snarling V-8 engines, towing and hauling exhibitions and trailers that cost more than a house.
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Ram's recent incentive deal was its most generous in at least three years, and sales rose 29 percent in September.
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Ram Lone Star Silver Edition.
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Ford F-150 Dallas Cowboys edition.
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Ford F-150 Texas Edition.
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Toyota, now the hometown brand in Dallas, is the official truck sponsor of the Texas Rangers baseball team. It builds the full-size Tundra and midsize Tacoma pickups in San Antonio.
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Nissan North America's truck chief, Fred Diaz, introduces the Texas Titan. Nissan's heavy-duty XD was named 2015 Truck of Texas by the Texas Auto Writers Association.
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Ford showcases its segment leader on a towering rig.
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Another angle of Ford's display.
And it is a place where no automaker that sells trucks in America can afford to sit out. The displays look like something out of a Godzilla movie, with each major brand's top model perched on huge towers hundreds of feet in the air. The larger-than-life displays are designed not only to woo younger customers who may be more open to cross-shopping brands, but also to reinforce the purchasing decisions of fiercely loyal longtime owners.