'Spectre' parties and blazing designs
While spectators see entertainment in the wild car chases of the new James Bond movie Spectre, Jaguar Land Rover and Aston Martin see the ultimate branding opportunity as their designs take center stage.
Several JLR vehicles joined in on the high-octane action. The villainous Jaguar C-X75 concept and modified versions of the Range Rover Sport SVR and Land Rover Defender were joined by the sleek Aston Martin DB10. JLR and Aston Martin dealerships across the country hosted private pre-screenings of the film to engage their customers in a unique way.