Scion gets weird
There's a method to Scion's weirdness.
The latest TV campaign for the new iM hatchback and iA compact sedan uses a mix of familiar ingredients: cars driving through beautiful landscapes, close-ups of the interiors and a script that ticks off standard features such as backup cameras and dual-zone climate control. But then, apropos of Scion, things get weird: Actor Jaleel White, Urkel of the 1990s sitcom "Family Matters," takes a ride with a wax version of his nerdy alter ego (cool and unmelted in the passenger seat). Actor/teacher/filmmaker James Franco shows off his multitasking ways. And, weirdest of all, a "recently liberated" gyrating "tube man" who's no longer flapping his arms in front of a car dealership uses his ribbon fingers to point out the 7-inch touch screen. The "Weird, right?" campaign launched in September.