For an automaker with a reputation for conservative, consistent styling, Rolls-Royce has been bringing a lot of redesigns to the market lately. This year, in fact, is the first time since 2012 that Rolls has not introduced a redesign or a new product.
The cadence resumes in 2020 with the arrival of the redesigned Ghost sedan, the British ultraluxury brand's entry point. It will be the latest model to move onto the automaker's Architecture of Luxury platform, which debuted with the redesigned Phantom in 2017.
The platform's rollout will continue, but since Rolls-Royce models have longer life cycles than mass-market vehicles, it will take time to complete.
Electrification is also on the horizon. Rolls-Royce CEO Torsten Müller-Ötvös told Automotive News Europe this year that the brand "will go electric in the next decade. We won't tell you exactly when, but rest assured, it will happen, step by step. Not hybrid, but full electric," he emphasized. "We won't phase out combustion engines overnight; there will be overlap for quite a while. We will sell cars with 12-cylinder engines as long as we are legally allowed to do so."
Ghost: The Ghost, the smaller sedan in Rolls-Royce's lineup, will likely keep its exterior similar to the current-generation model when the redesign is unveiled in 2020. With its move onto the company's new platform, all-wheel drive is a likely key beneath- the-surface addition for the model.
Wraith: The two-door variant of the Ghost will be the next model up for a redesign. That will happen around 2023 at the earliest.
Dawn: Rolls-Royce's only droptop model will carry on for the foreseeable future. But it is relatively early in its life cycle. Before the addition of the Cullinan crossover, the Dawn was the newest nameplate in the portfolio. A redesigned Dawn could debut as early as 2025.