Jaguar Land Rover's Reimagine strategy, conceived by CEO Thierry Bollore in early 2021, is coming into clearer focus as the clock winds down on the current generation of Jaguars.
JLR executives have not revealed much publicly about what Jaguar's lineup will look like after 2024. Gerry McGovern, JLR's chief creative officer, has been given what may be his toughest assignment yet. The new Jags that McGovern's team is creating will not look like anything the brand has ever done before or any other vehicles currently in production. Their mantra: "Copy of Nothing."
Bollore, speaking to Britain's Autocar magazine, said: "Concerning the new Jaguar, we're making unique proportion a priority. [They will be] really modern luxury cars that are the copy of nothing in style or design, the top of technology and refinement, but not looking backwards."