Mini is shifting to where the U.S. market is.
The maker of microcars is beefing up its crossover range and joining the bandwagon of automakers ditching fossil fuel for electrons.
Mini will become an all-electric brand by early 2030, and the British marque will roll out its last combustion engine variant in 2025.
The brand has been facing an existential crisis — customers in the U.S. and elsewhere are walking away from small cars for more spacious crossovers and other light trucks. The crisis is reflected in Mini's U.S. sales, which slumped to 28,138 units last year — its lowest since 2002, when the brand entered the market.
But Mini says its turnaround plan will expand its U.S. lineup with products more relevant to the market.