The automaker will roughly double production of its Cooper SE electric hatchback this year for the U.S. And it could bring two new electric crossovers to the U.S.
Mini also seeks broader appeal through a budget-priced version of the Mini Cooper two- and four-door Hardtop. A Mini Oxford Edition will bundle popular options in an entry-level three-cylinder hatchback that starts at $20,600, including shipping.
Mini is hopeful product updates will restore 2022 sales to 2019 levels, when the brand sold 36,272 units.
"The premium segment is up about 9 percent, and we expect to be above that," Mike Peyton, vice president of Mini of the Americas, told Automotive News this year.
Hardtop: For the 2022 model year, the Mini Hardtops received significant updates to the exterior, interior and infotainment and driving safety features. The front end features a new single unbroken hexagon grille that extends low to the road with the safety bar hidden underneath a body-color panel. Air curtains are integrated on the front bumper to improve aerodynamics. The rear bumpers feature visual changes that give the Mini a wider stance and sporty look.
The next-generation Hardtop models are expected in the second half of 2024, according to AutoForecast Solutions. Meanwhile, the Mini Convertible is set to receive a redesign in 2025.
Cooper SE: The new full-electric Mini went on sale in the U.S. last year. The SE is powered by a 32.6-kilowatt-hour battery that delivers about 110 miles of range on a full charge. For the 2022 model year, the car received updates to the front and rear, a redesigned interior, new display elements and a multitone roof. The EV could get a redesign as early as 2024.