Maserati puts an electric spin on luxury portfolio

Maserati, which has struggled with profitability and declining sales, is ready to make a stand with a slate of electrified options and a halo supercar.

The luxury brand plans to debut 10 new or revised models through 2023 and revealed its new "super sports car," the MC20, this month.

The brand will offer a range of self-driving capabilities in the years ahead, starting with Level 2 enhanced highway assist and progressing to Level 3.

All models will be electrified over the next few years.

Fiat Chrysler Automobiles CEO Mike Manley said Maserati is the only luxury brand for FCA and will keep this role within Stellantis, the company that will be created in the merger with PSA Group.

MC20: The sports car, which maxes out at 630 hp, is being tasked with generating excitement as Maserati diversifies its lineup with electrified options and new technologies. The speedster, powered by a twin-turbo V-6 engine, stands out with butterfly doors. It will offer Amazon Alexa integration and a Wi-Fi hot spot. Production is slated to begin at the end of this year. It could go on sale in the first quarter of 2021 and will cost about $230,000. Convertible and battery- electric versions are scheduled to arrive in 2022.

Ghibli: A hybrid version of the sedan, the brand's first electrified model, launched in July but won't be sold in North America. A high-powered Trofeo model with a 572-hp Ferrari-made V-8 gasoline engine debuted in August and will be sold in North America. This is the first time the Ghibli will be offered with a V-8. Production is expected to continue on the sedan through 2022.

GranTurismo: The coupe and its convertible counterpart will be the first all-electric models from the brand when they debut in 2022.

Grecale: The lineup will get a new utility option in late 2021. The Grecale midsize crossover will be built on FCA's Giorgio platform, currently used for the Alfa Romeo Stelvio. An electric version could hit dealerships in 2022.

Levante: A new version of Maserati's first crossover could arrive in 2024, after a possible freshening in early 2022. A mild-hybrid version is possible in 2021 and a battery-electric offering around 2023.

Quattroporte: The Quattroporte will be redesigned in 2023. A battery-electric version could come around then as well.