Japan’s leading automakers are under a bit of pressure in the U.S., where Toyota Motor Corp., Honda Motor Co. and Nissan Motor Co. all reported sales declines for the first half of the year.
Facing a revived challenge from the likes of Hyundai and Kia, J3 showrooms need new excitement. For some, it’s on the way.
U.S. shoppers’ persistent preference for crossovers, SUVs and pickups has been an issue for these automakers that have dominated the mainstream sedan market.
The group is using different approaches to capitalize on the shift. Toyota is taking its common architecture approach to body-on-frame vehicles. Honda remains confident that “cars matter” and is planning accordingly. And Toyota and Nissan are staying true to their alternative-powertrain roots.