Jaguar's new identity begins to take shape

Before the end of the year, JLR says it will give an early look at the first of three new all-electric Jaguars that will begin appearing in 2025.

Although JLR officials updated the progress on their plan to reinvent Jaguar as a low-volume, super-premium luxury brand cast more in the mold of Bentley and Aston Martin than BMW and Audi, there are still more questions than answers as the 2023 model year winds down.

Will there be just one new Jaguar in 2025 until JLR builds out the lineup? JLR has said one new EV model will be launched each year after 2025. If all of the current lineup dies in 2025, Jaguar showrooms are likely to be largely empty and lonely places with just one model.

What will the U.S. Jaguar dealer network look like? This year, JLR has been encouraging Jaguar dealers to terminate their franchise agreements in exchange for a greater allocation of hot-selling Land Rovers.

JLR officials have not been forthcoming with many of those and other details as they remake the company's marketing strategy, which will rely heavily on success in North America to restore the brand's luxury cache and profitability.

Except for the occasional special trim package or limited edition, no updates or upgrades are planned for Jaguar's current lineup of the E-Pace, F-Pace and I-Pace crossovers. The F-Type sports car takes its checkered flag at the close of the 2023 model year, which will leave the XF sedan as Jag's only car.

Electric midsize crossover: It could be a four-door only, possibly arriving in late 2025 as a 2026 model.

Electric compact crossover: Speculation, rumor and conjecture is all that exists on the new small Jag. It could be a two-door only. Possibly arriving in 2026 as a 2027 model.

I-Pace: Production of one of the industry's first electric luxury crossovers might run until the end of the 2025 model year to ease the transition from the old lineup to the new one. It's dead after 2025, JLR confirms.

GT: This is a high-performance four-door luxury electric vehicle with a six-figure price tag that is scheduled to appear in Jaguar showrooms in 2025. It's an all-new model built on a new Jaguar-only platform called JEA, developed in-house.

The GT will debut all new styling themes for Jaguar that will carry over to the two other Jags in the pipeline. Except for a heavily altered teaser photo JLR released in April, the shape of the new Jag is a mystery. It could be a swoopy sedanlike vehicle with a tailgate like the Mercedes-Benz EQS, or it could be more of a wagon/crossover like the BMW X6. JLR design boss Gerry McGovern says all future Jags will be designed around four pillars: exuberance, fearlessness, uniqueness and progressiveness. The GT is likely to be powered by an 800-volt dual-motor powertrain with all-wheel drive — at least for the top trims.

Range is reported to be greater than 400 miles. Jaguar says the GT will be the most powerful regular-production vehicle to ever wear its badge.