The Hyundai, Kia and Genesis brands have startled the industry with their rapid rollout of future electric vehicle strategies. A swath of EVs, many designed on Hyundai Motor Group's new flexible shared architecture, the Electric Global Modular Platform, or E-GMP, are now in the works.
The automakers plan to invest more than $16 billion to introduce new battery-electrics by 2030, including 11 Hyundai brand models and six luxury Genesis vehicles.
At the same time, sibling brand Kia intends to have eight battery-electric vehicles in its U.S. lineup by 2029.