DETROIT — General Motors could enter the baby pickup market with an electric entry smaller than the Ford Maverick and the Hyundai Santa Cruz.
The automaker is considering a two-door pickup with a 4- to 4.5-foot-long bed and low roofline. The vehicle would be part of GM's lineup of affordable EVs priced under $30,000.
The pickup, seen by Automotive News Wednesday at GM's affordable EV design studio in Warren, Mich., is futuristic and sporty. Marketing images behind the pickup showed consumers using it for recreational activities, such as surfing.
GM did not provide a name, brand, image or production timeline for the mini truck.
"We're creating these to get a reaction and then to try to modify it or move on. What does work? What doesn't work? What's expected?" Michael Pevovar, director of Chevrolet affordable EV and crossover design, told reporters. "Affordability is the key portion of this, and there's lots of different ways to approach it."