The market for high-end, high-performance electric vehicles in the U.S. has been dominated by EV upstart Tesla, which blew open the doors of the segment with its Model S large sedan nearly a decade ago. Since then, the California automaker has consolidated its lead with the launch of the more affordably priced Model 3 compact sedan.
But the luxury-brand establishment is now stepping into the EV ring, hoping to grab some of Tesla's 94.8 percent share of the U.S. luxury-EV market.
Mercedes-Benz will bring its battery-powered EQ subbrand stateside next year. The automaker, based in Stuttgart, Germany, expects to launch electric variants of its GLA, GLB and GLC crossovers and S-Class and E-Class sedans over the next two years.
Munich-based rival BMW will introduce the iNext midsize crossover next year, followed by an electric variant of the 4 Series sedan in 2022. It's part of a global effort to have 25 electrified models on the road by 2023, half of which will be full electric.
Mini, too, has gotten into the EV game. The BMW subbrand added its first battery-electric model this year — the Cooper SE — powered by a 32.6-kWh battery that delivers about 110 miles of range on a full charge.