Genesis has spent the past 24 months positioning its lineup, growing its sales volume, launching electric vehicles and opening standalone retail locations — all steps dealers say are imperative to its credibility as an authentic premium brand.
While a convertible roadster or crossover coupe are likely part of its road map, its lineup is expected to remain curated and small, with a sprinkling of niche products that build on its proven formula of sporty sedans and sleek crossovers.
Genesis may start moving its vehicles onto electric platforms in 2026, coinciding with the sell-down of gasoline models. Its ramp-up of launch activities for EVs could start in 2024.
Hyundai Motor North America CEO Jose Muñoz has said the Genesis brand could benefit the most from the Metaplant, Hyundai Motor Group's EV and battery complex under construction outside Savannah, Ga.