Lincoln appears to be in limbo. U.S. sales by Ford Motor Co.'s luxury brand are on pace to fall for the fourth straight year, and new President Dianne Craig has backed away from electrification commitments made by past leadership.
Craig said Lincoln has too many dealers and plans to whittle down the network from the roughly 600 it had at the start of 2023. It also plans to shrink the lineup those dealers can sell.
Lincoln is expected to discontinue gasoline versions of two nameplates, the Corsair and Aviator, while its first EV, a three-row crossover, is expected to debut in late 2025.