Fiat Chrysler Automobiles is reviving a storied nameplate and broadening its electric footprint as it prepares for a merger with France's PSA Group.
Jeep, in particular, is getting an infusion of new products by the end of next year that will reshape the brand.
The premium Jeep Wagoneer and Grand Wagoneer, which go into production in the second quarter of 2021, will take on high-end utility vehicles from brands such as Cadillac and Lincoln and Land Rover's Range Rover. The Grand Wagoneer, which can surpass $100,000 when packed with options, will serve as a technological flagship for FCA.
The off-road brand soon will see the debut of the next-generation Grand Cherokee as well as a three-row utility that goes into production in the first quarter and will expand its reach. With that entry and the Wagoneers, consumers who need space for six or seven passengers will no longer have to pass over Jeep.
Jeep also is adding a layer to its portfolio with a plug-in hybrid version of the Wrangler that boasts 25 miles of electric range. All Jeep models will offer some form of electrification within two years.