DETROIT — Cadillac is shifting strategy with its V-series subbrand to make the performance models accessible to a wider customer audience.
Executives broadly detailed the changes Thursday when unveiling one of two V-series models for the 2020 CT4 and 2020 CT5 sedans, which will go on sale in early 2020. Traditionally, there has always been one V-series vehicle for a nameplate.
The new strategy offers different engine options on the two vehicles -- one directed to the everyday driver who wants some performance and a more traditional, track-capable model.
"There was, frankly, some people who were intimidated by the cars," GM President Mark Reuss said following the unveiling. "When we did a V-series, they were hammers … there's some intimidation there."
The two V-series variants will include different engine options, aesthetics and performance capabilities.
Reuss said the company is not worried about diluting the V series name with a lower-performance V-series model because the brand has "established" itself over the last 15 years.
The compact CT5-V will be powered by a 3.0-liter twin-turbo V-6 engine rated at an estimated 355 hp and 400 pound-feet of torque.