The unlikely combination of a Canadian billionaire, a German luxury brand and the booming SUV market has given Aston Martin another chance at long-term success.
Though still losing money, Aston's sea of red ink is rapidly shrinking thanks to strong sales of the company's first SUV, the DBX, reduced costs from using Mercedes-Benz engines and technologies and delaying the move to electric vehicles until 2025.
In an interview with CNBC last month, Executive Chairman Lawrence Stroll, the Canadian billionaire whose investment gives him a 25 percent ownership stake, said: "The risks are behind us. We have tremendous growth in front of us and a Formula 1 team to market it."
Stroll says Aston is on track to produce 10,000 vehicles per year in 2025 — up from 6,000 this year — as part of its Project Horizon rejuvenation plan.