Alfa Romeo has tightened its upcoming portfolio, axing blazing sports cars in favor of more utility options.
Fiat Chrysler Automobiles CEO Mike Manley admitted his frustration with the brand's performance during a call with investors last fall. While Alfa's product slate has been scaled back, Manley said the plan is to maintain the brand's premium position.
Manley said FCA is refocusing Alfa's portfolio on segments and markets where the brand has successfully competed in the past. He wouldn't rule out the possibility of additional products beyond 2022 but said that depends on performance.
FCA's reworked Alfa plan is a reversal of the strategy unveiled in June 2018 to expand the brand's lineup to seven models by 2022 and increase annual sales to 400,000. The changes included canceling plans for a 700-plus-hp 8C coupe and a 600-plus-hp sports sedan intended to reboot the brand.