A service visit gives a dealership an opportunity to inform the customer of the trade-in value of his or her vehicle, and to start a conversation that could lead to the purchase of a new car or truck. But a new survey suggests that most dealerships aren't taking advantage of that prospect.
From Aug. 23 through 30, DealerRater polled for Fixed Ops Journal nearly 8,500 consumers who had recently taken their vehicle for service at a franchised new-car dealership. Asked whether anyone from the dealership had discussed the trade-in value of their car or truck during their last service visit, about one-third of respondents said yes, while nearly three-fifths said no. The rest, about 8 percent, said they didn't know or couldn't remember.