Toyota Motor North America is working to help its retailers become more competitive with aftermarket parts suppliers on collision repairs.
In December, Toyota became the latest automaker to join CollisionLink, a tool offered by Richfield, Ohio-based vendor OEConnection. The tool gives participating dealerships electronic visibility into an entire body shop estimate — not just the parts the shop planned to buy from the dealership. Participating automakers also can discount prices on specific parts.
The program is intended to help give dealerships more opportunities to sell original manufacturer parts. CollisionLink works with more than 15 automakers, including General Motors, Ford and Stellantis, the company said.