October 18, 2020 07:00 PM

Service Counter: Running in place

Parts for all seasons

Most active months for select Google searches:
Tires: October and November
Batteries: December and January
Brakes: March and August
Suspension: March and April
Oil changes: May and June

Source: PureCars Industry Report

Running in place

Franchised dealers saw service business volume pick up over the summer, but the value of each repair order was flat.
	Number of repair orders	Revenue	Average repair order
June	543,200	$78.6 million	$143
July	601,900	$87.8 million	$146
August	610,700	$87.2 million	$143
Source: PureCars Industry Report

Voice of the customer

Most preferred communication method between visits
A DriveSure study found that the 3 most important factors for consumers when choosing a vehicle service provider were quality of work, price and quality of customer service. Not as important to the study participants were turnaround time, location and operating hours. Other findings:

Email	50%
Text	32%
Phone call	12%
Mail	4%
Mobile app	2%

Likelihood of downloading an app for service reminders
Very likely/likely	54%
Very unlikely/unlikely	27%
Neither likely nor unlikely	19%