Dealership sales departments have traditionally feasted on bountiful digital marketing budgets and tactics while fixed ops departments had to nibble on the leftover scraps, usually in the form of "spray-and-pray" direct-mail campaigns.
But that dynamic is changing. Fast.
"We're on the cusp of an advertising revolution in fixed ops," says Alexi Venneri, co-founder and CEO of Digital Air Strike. The group provides digital marketing services to 5,000 dealership clients.