The store also added four loaner pickup trucks wrapped in a red, white and blue American Ford print. The lineup has two Ford F-150 Raptors, one F-150 Crew Cab and one F-250 Super Duty Crew Cab.
While the store has always offered loaner vehicles, Johnson says most of his customers require a personal vehicle with four-wheel drive, especially if a customer's main vehicle will be out of commission for a while. Plus, he says customers are excited to drive the rolling advertisements.
"If we have a farmer or rancher, that's their main truck in the shop and they need something to get back into the ranch or to pull a trailer," Johnson said. "A lot of folks in eastern Montana, they drive a pickup or four-wheel-drive type vehicle because that's what they need to get back to the country where they live. Or if they live in town but need to travel for work, a two-wheel-drive vehicle just won't get them there."
As for how far American Ford will go for a tow, Johnson says he once put the truck, trailer and a loaner truck on standby when a customer was stranded in Great Falls, Mont., which is about 350 miles west of Glendive. While Johnson's team ended up not needing to go, he says his store is willing to go that far for a customer.
He adds that the dealership doesn't charge for the service for customers who bought a vehicle at American Ford, and even for those who aren't customers but are only a few miles away. For everyone else, Johnson says rates vary based on the distance and type of vehicle.