The irresistible prospect of 10 service visits a year, $300 per repair order

One dealership that has marketed its services to ride-hail drivers is Paragon Honda and Paragon Acura in Queens, N.Y.

"We looked at our RO counts across the board and our best customers are our ride-share customers," Brian Benstock, general manager at Paragon, said in an interview prior to the coronavirus pandemic.

"They're coming in an average of 10 times a year, with an average repair order of $300 each time. In three years, that's $12,000 in service revenue."

Uber came earlier to New York City than many other places, and Paragon was quick to notice what could be earned from marketing its services to the company's drivers. Benstock also wanted to hook drivers before they were lost to New York City's 16,000 independent repair shops. Today, Benstock says, ride-hail drivers account for 20 percent of the dealership's fixed operations revenue.

Paragon's first step in 2015 was opening a 24-hour dedicated repair facility five days a week.

Secondly, in 2018, the store began using a valet service to pick up and drop off ride-hail drivers' vehicles for service at night. Utilization is key for the drivers, Benstock says.

The third step was advertising on Waze, an app many drivers are looking at all day. Knowing what apps and forums drivers are using, TheRideShareGuy.com's Harry Campbell says, are good ways to connect with them.