One dealership that has marketed its services to ride-hail drivers is Paragon Honda and Paragon Acura in Queens, N.Y.
"We looked at our RO counts across the board and our best customers are our ride-share customers," Brian Benstock, general manager at Paragon, said in an interview prior to the coronavirus pandemic.
"They're coming in an average of 10 times a year, with an average repair order of $300 each time. In three years, that's $12,000 in service revenue."
Uber came earlier to New York City than many other places, and Paragon was quick to notice what could be earned from marketing its services to the company's drivers. Benstock also wanted to hook drivers before they were lost to New York City's 16,000 independent repair shops. Today, Benstock says, ride-hail drivers account for 20 percent of the dealership's fixed operations revenue.