Automakers constantly seek to fill the "white space" in their lineups with niche vehicles aimed at specific market segments. The Matrix Trade Institute applies the same concept to automotive training by taking a decidedly different approach to educating young technicians.
Matrix, in suburban Cleveland, is the brainchild of Dustin Peugeot, former CEO of an eight-store dealership group in Ohio and 24-year auto industry veteran, and Richard Blum, a longtime technician and former service director.
The two met when their daughters played on the same volleyball team. They soon realized they passionately shared a common viewpoint — young technicians aren't taught the right skills in a hands-on manner that emphasizes efficiency, says Peugeot.