Bill O'Flanagan, president of Reedman-Toll Auto Group in southeast Pennsylvania, recognizes the need to cater to the ride-hail driver market.
"More people in urban areas may be flipping to ride-share from cars, but cars aren't being used less," he said in a pre-pandemic interview. "If we're not reaching out to the ride-sharing community, we're losing service business."
To better cater to ride-hail drivers, it is important to understand their schedules and needs, Reedman-Toll Vice President Daryl Kessler says.
In late 2018, the group created a standalone, six-bay service area with a dedicated service manager for ride-hail and fleet service at its central Langhorne, Pa., campus.
It also includes a lounge, parking areas, extended hours and a host of driver amenities.
The purpose of the facility was twofold, Kessler says.
"We want them to come in and use the lounge, to hang out or take a break, get to know us," he says.
And, he believes, familiarity and good customer service will lead to ride-hail drivers using his dealership for their service needs.