During the 1939-40 New York World’s Fair, Ford Motor Co. spent more than $5 million on an elaborate exposition space that featured displays and manufacturing presentations. One exhibit showed a dealership service department and included modern equipment demonstrations and Q&A sessions with technicians. The vehicle on the left is undergoing an alignment test, and the one on the right is having a brake adjustment. Ford arranged the exhibit to show dealers an efficient utilization of floor space believed to result in better customer service.
Fixed in time: 1939 New York World’s Fair
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