with the number of self-service kiosks on the service drive expected to increase, it is natural to wonder what this means for the future of the service adviser.
Both GoMoto and Storm say their kiosks are designed not to replace service advisers but to help them by giving them more time to focus on selling and customer service.
"I don't think anyone expects the technology to build a relationship with the customer. It's just that in today's age, time is so important," says Storm co-founder Nathan MacKenzie. "Dealerships need to be forward-thinking and ensure they have options for their guests. I'm a big believer in human interaction, and you can't beat a top adviser or really good customer service, but there are lots of times when you would want that second option."