Zurich North America has acquired an applications company after piloting the technology to help sell service contracts in dealership service departments.
With the acquisition of the 3-year-old startup, Sea Pine Technologies of Dallas, Zurich will have significant input in the development of future applications and enhancements, and can exclusively offer the program to dealers, according to Marie Knight, head of Zurich's direct markets strategic services.
Zurich, a global insurance company and a major provider of F&I products and training services to U.S. auto dealers, did not disclose financial terms of the acquisition.
Zurich approached the tech company last year about its Service Lane VSC app for dealership personnel, which can be downloaded for free from Apple's App Store onto an iPad.
The app captures customer information and pulls up the service plans a vehicle is eligible for. If a customer decides to purchase a service contract on the spot, it can capture the customer's credit card information.
Dealership employees can also generate and send pricing quotes, brochures and videos through the app.
Three dealerships piloted the program starting in the third quarter of 2018. Knight said the three were not generating service contract sales of any significance prior to the program.
"There was no process, no system and no technology to support it prior to launching the pilot in their dealership," Knight said. "The feedback we received was if everything was implemented as suggested by Zurich, they had immediate and sustainable results."