A Chicago technology company offering dealerships another chance to sell service contracts to customers who declined in the finance and insurance office is expanding its pitch to dealers. But to sign up, dealerships must allow access to their dealership management system software.
Servicecontract.com, an online F&I product platform that sells monthly subscriptions to service contracts, exited a four-month pilot stage and launched nationwide Jan. 1. Using a data-mining tool from StoneEagle software and its own proprietary software, Servicecontract.com drills into DMS data to identify customers who might be open to a service contract pitch. The platform then generates marketing campaigns particular to that customer.
Servicecontract.com co-founder and President Michael Wymard says the company's goal is to modernize traditional methods of capturing missed F&I sales opportunities.
The site takes the pressure off dealerships when it comes to following up on customers who declined service contracts, Wymard said, and instead "puts the work on us and gives us the chance to display some of our marketing expertise."