Finance and insurance software provider RouteOne is piloting digital menus that F&I managers can send to customers before and after car deals, continuing the trend of F&I software companies crafting consumer-facing content for a digital experience.
The tool is produced by MaximTrak, a RouteOne subsidiary that builds tools for F&I product sales, such as interactive menus, presentation technology, performance dashboards and electronic contracting.
RouteOne CEO Justin Oesterle told Automotive News that the shareable menus should help F&I managers capture additional product sales by letting customers review the products on their own time.
"If [an F&I manager] closed a deal and they said, 'We think we can do this customer some benefit by helping them to understand the value of this extended warranty or this service contract,' they can deliver it to them, before or post sale," Oesterle said.
The products help fulfill a pledge that RouteOne made when it acquired MaximTrak in 2016. At that time, RouteOne said it aimed to position the software company for the digital retailing future by enabling customers to finance vehicles and buy F&I products in the setting in which they're most comfortable — in the finance office, on the showroom floor or online.
The new digital menus come in two versions — Flite by MaximTrak, an interactive in-store tool, and MaximTrak Go, which is designed to be delivered to a consumer for independent use away from the store. With Flite, consumers use a touch-screen device in the showroom that includes an interactive survey that dealers can customize. Both versions can be configured by a dealership for its selected providers.
Three dealerships will pilot MaximTrak Go, RouteOne said. More stores will join the pilot through mid-February, when RouteOne plans a widespread launch of the digital menus at the National Automobile Dealers Association convention in Las Vegas.