The Federal Trade Commission's proposed new regulations on dealership ads and F&I practices also would require a "dramatic" expansion in document retention by the industry, according to a National Automobile Dealers Association official.
"The record keeping is the most extreme of all the requirements," said Paul Metrey, NADA senior vice president of regulatory affairs.
The FTC's potential record-keeping rules would include some documents dealerships should save anyway, and for a longer period of time than the 24 months the FTC would require, according to Fisher Phillips partner Usama Kahf.
But the FTC's proposed language also suggests keeping text messages between sales personnel and consumers, he said.
"That's gonna be the one that's gonna cause the most burden," Kahf, co-chair of the law firm's privacy practice group, told Automotive News.