The president of F&I sales tool provider MaximTrak is stepping down, parent company RouteOne said last week, to be replaced by a vice president within the company. The change is among several operationally that will further unite the two businesses, executives said.
MaximTrak will no longer have a president as the position's responsibilities have been consolidated into the new role, RouteOne said.
Effective Aug. 1, Jim Maxim, 43, left to focus on another business while Imran Mussani, 46, will lead MaximTrak as vice president of Maximtrak's operations. MaximTrak builds tools for F&I product sales, such as interactive menus, presentation technology, performance dashboards and electronic contracting.
Maxim, a co-founder of MaximTrak, will retain his title as president on an honorary basis, and will consult with the company on "matters such as digital solutions," RouteOne said.
RouteOne acquired MaximTrak, of Wayne, Pa., in 2016 with the goal of positioning the larger F&I technology company for the future of digital retail by enabling customers to finance vehicles and buy F&I products from wherever they're comfortable, whether at the dealership or online.
Mussani joined MaximTrak in February 2018 as vice president for product development and support operations. Prior to that, some of his titles included senior manager and director of Harley-Davidson Financial Services, project manager at General Motors, and operations and product manager at Ally Financial Inc.