Ford Insure, a consumer-facing car insurance product created by Ford Motor Credit Co., is now available directly inside the FordPass or Lincoln Way app. Consumers fill out a form prepopulated with vehicle data to apply for usage-based insurance coverage through the lender's licensed insurance agency.
The product, which is underwritten by Nationwide Mutual Insurance and affiliates, launched last fall as Ford added its name to the list of companies leveraging consumers' driving habit data into discounts on auto insurance.
Marion Harris, CEO of Ford Credit, said the connected technology offers more than a discount on car insurance — it expedites the application process and the claims process.
"It's all about taking away the pain points of ownership," Harris told Automotive News. "If you get into an accident, we know that you've been in an accident. Not only does it notify emergency services, it notifies, of course, Ford and the dealer and so on and insurance company. That way they can get to you as quickly as possible, get your vehicle repaired and get you back on the road."
The application form is prepopulated with vehicle data, which Ford said in a statement makes acquiring discounted insurance as easy as possible for the consumer.
Ford Insure and Lincoln Motor Company Insure is available in 39 states and Washington, D.C., on select 2020 Ford or Lincoln vehicles.
Consumers applying through their branded Ford app consent to Nationwide's SmartRide program, Ford said, and are eligible for up to a 40 percent discount depending on their driving habits, the captive lender said. Since the participation discount applies during data collection and is calculated on driving behavior, the discount could be zero.
Once a policy is purchased, the connected vehicle tracks and shares data such as distance driven, hard braking and acceleration, idled time and night driving through the vehicle's embedded modem to establish a policy rate for renewal, Ford Credit said. The captive notes that savings vary depending on state, coverage selections, rating factors and policy changes.
Ford Insure and Lincoln Motor Company Insure customers will have access to Nationwide's Accident Forgiveness option, which helps customers avoid rate increases after their first at-fault accident and crash repairs using original equipment Ford parts.