DETROIT — Cadillac, tapped as General Motors' lead electric-vehicle brand, will add a luxury touch to the vehicle financing process next year, just in time for the launch of the first EV in its next-generation portfolio.
GM's high-end brand plans to start Cadillac Financial next year. It will be backed by GM Financial, GM's captive finance arm, but the Cadillac badging goes beyond a rebrand, Rory Harvey, vice president of global Cadillac, told Automotive News.
Cadillac Financial will have a new website and other digital tools to improve the customer experience. And Cadillac-certified customer experience teams will be on hand to resolve customer issues faster.
Pilots of the concierge service will begin this month and in January. The official rollout is slated for April, Harvey said.
The rollout coincides with the launch of the Lyriq midsize crossover. The Lyriq will be powered by GM's proprietary Ultium battery. The brand plans to electrify its entire North America lineup by 2030.