Josh Baer, formerly the head of pricing and strategy for Santander Consumer USA, joined digital auto retail and finance platform leader AutoFi in May as its president.
Baer will run AutoFi's lender and enterprise segments. In a press release announcing Baer's hiring, the company said he will focus on speeding growth in those businesses with "transformative retail and financing experiences" that will help clients meet consumer preferences.
AutoFi's software allows consumers to browse dealership inventory and see financing offers tailored to the dealership's preferences.
Baer, 47, sat down with Staff Reporter John Huetter to talk about the growth of digital retailing in automotive lending. Here are edited excerpts.