When Volkswagen Group named Scott Keogh CEO of its North American region in 2018, U.S. dealers rejoiced: Not only had he proved himself capable when he was running Audi, but he intimately knew the U.S. market as the first American in the job in 25 years.
Their reaction was understandable, not just because of Keogh, but because of what he potentially represented: stability — something dealers had not enjoyed in more than two decades of global executives rotating in and out of VW of America.
While profitability has returned in force for VW dealers — the brand says average dealer profit margins are now about triple what they were four years ago — stability at the top remains elusive.
When Keogh officially steps down as CEO of VW of America on Sept. 1 and becomes a "company of one" building the Scout brand from the ground up, he will be succeeded by Argentinian Pablo Di Si, who now heads VW in South America.
Greeting Di Si will be:
- Australian Andrew Savvas, who joined VW of America in January as executive vice president of sales and marketing, after the voluntary departure of Duncan Movassaghi.
- South Africans Hein Schafer, head of product planning, who joined VW of America in 2018, and COO Johan de Nysschen, hired in 2019.
- Americans David Durant, senior vice president of aftersales, who has been in the role since April 2018, and Ray Mikiciuk, senior vice president of sales, hired in October 2020. Another American, Kimberley Gardiner, whom Keogh had hired as senior vice president for marketing in November 2020 from Mitsubishi, left the company July 15, and her replacement has not been announced. Two other execs who were instrumental in leading VW's launch of the ID4 electric compact crossover, Matt Renna and Dustin Krause, departed in spring 2022.