LOS ANGELES — Volkswagen of America CEO Scott Keogh laid out a broader unifying theory of the German automaker's pricing plans for its coming lineup of electric vehicles, saying that the company believes its huge global scale will be able to absorb the loss of federal tax credits for EV buyers to keep net consumer prices stable.
Speaking on the sidelines of the Los Angeles Auto Show, Keogh reiterated that the net pricing after tax credits for what will be the brand's first MEB-based EV in the U.S. — a compact crossover coming next year that is to be called the ID4 — would be in the "sweet spot" for the segment, likely in the low- to mid-$30,000 range.
But where Volkswagen's global EV strategy will really pay off is when the $7,500 to $10,000 in current federal and state EV tax credits expire.