DETROIT — Mark Reuss now has his father's old job. His assignment is to make sure it won't be his father's General Motors.
Reuss' appointment as president of GM last week caps a year of executive realignments designed to position the company for a wrenching restructuring that calls for not only staff and capacity cuts, but wholesale changes in how GM does business, from headquarters to r&d labs to the factory floor.
Aside from the title change, the 55-year-old Reuss will assume responsibility for GM's quality organization from CEO Mary Barra.
The promotion gives Reuss complete oversight of the vehicle side of the business. And it signals the urgency with which GM is pursuing its mission to prepare for potentially transformative change in the auto business.
Reuss, a 35-year GM veteran whose father, Lloyd Reuss, was president from 1990 to 1992, described the appointment as "truly a great honor." He succeeds Dan Ammann, 46, who on Jan. 1 became CEO of GM's Cruise autonomous vehicle unit in San Francisco.
"Mark has played a critical role in leading the development of the company's award-winning vehicles while transitioning his team to prepare for growing electrification and autonomous technologies," Barra said in a statement last week.
Reuss' responsibilities as president will be more product-focused than Ammann's were. Barra will retain direct responsibility over regional operations across the globe and GM Financial, while CFO Dhivya Suryadevara will continue to oversee corporate development — previously all responsibilities of Ammann.