General Motors has named Cadillac marketing chief Deborah Wahl, an automotive veteran who also has spent time in the fast-food and homebuilding industries, as its global chief marketing officer, a position that hasn't been filled since 2012.
Wahl, 56, joined Cadillac in March 2018 after three years as CMO of McDonald's USA. She was CMO of Chrysler in 2007-08 and previously held marketing positions with Lexus, Toyota and Lincoln-Mercury.
CEO Mary Barra told employees about Wahl's promotion in an internal memo Thursday that listed five other executive shuffles, all effective immediately.
"By aligning marketing across GM under Deborah's leadership, we will build stronger brands while ensuring more effective, efficient and agile customer engagement," Barra said in the memo.
GM ranks as the world’s 15th-largest advertiser, according to the Ad Age Datacenter.
GM's last CMO was Joel Ewanick, who was fired by then-CEO Dan Akerson in 2012 over a costly Chevrolet sponsorship deal with the Manchester United soccer team. Chevy CMO Tim Mahoney, who retired March 1, oversaw much of the company's marketing duties after Ewanick's departure.