The five-person C-level leadership team at Fox Dealer consists of four people of color and one woman.
More broadly, about half of the Pasadena, Calif., dealership marketing company's nearly 90-employee work force is made up of people of color, and 35 percent is female, said CEO GianCarlo Alabastro, who is of Filipino descent. The company employs software developers in five countries who work on its dealership websites, digital marketing services and a digital retailing platform, Tagrail, in which Fox Dealer acquired a majority stake in February 2020.
Alabastro started his career in automotive retail and moved into technology, co- founding Fox Dealer in 2013. The company, which works with roughly 400 franchised dealerships, made the Inc. 5000 list of the fastest-growing privately held companies in the U.S., from 2018 to 2020. Alabastro said the company brought in $30 million in revenue in 2021.