DETROIT — Ford Motor Co. took more than 44,500 reservations for the 2022 F-150 Lightning within 48 hours of the electric pickup's debut and will limit production in its first year on sale, according to CEO Jim Farley.
Farley, speaking Thursday on CNBC, said the company was "off to the races" after opening up order banks after the vehicle's Wednesday night reveal. Ford is taking $100 refundable deposits for the Lightning, which starts at $39,974 before shipping.
Farley told CNBC that 20,000 reservations were taken in the first 12 hours and, on Friday, tweeted that the figure had grown to more than 44,500 reservations.